About us
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Laure Boisier launched Lb Qualitative Research in August 2008. Our market research institute offers qualitative research expertise with a pragmatic and results-oriented approach. 

We are experts in organic products, responsible consumption, renewable energy and sustainable development.

We conduct qualitative research in France and internationally from start to finish: recruitment, coordination, field work (moderated groups, in-depth interviews, online research, audiovisual research), workshops, analysis and recommendations.

Most of our clients hail from the food and beauty/personal products industries. But our broad-based approach has also taken us to research in such fields as information technology, real estate and electronic music.
 

Our innovative approach also explores a broad range of ideas related to your product using:

- Exploratory research
- Insight research
- Positioning research
- Concept labs
- Sensorial research
- Packaging tests

We also run internal creativity and strategy workshops for private firms. Learn more about our workshops.

All of our documents are available in both English and French. We can also moderate our workshops in English.

In the short time since Lb Qualitative Research's founding, top bands have already trusted us  with their products, including: Google, Roc, Le Petit Marseillais, Kinder, Unilever, La Sorbonne, L’école du Thé and FeelTune.