|
|
|
|
 Qualitative Research
_____________
 Qualitative research is our know-how: we are experts in learning, understanding and revealing consumer expectations. Laure Boisier, founder of Lb Qualitative Research, began honing her passion for market research nearly a decade ago. The institute specializes in qualitative research on home, food and personal care products and services. _________
Our full-service research features a broad range of methods. We can conduct field studies and management (group moderation, in-depth interviews, conceptual labs, creative research groups, online qualitative research, ethnology), deliver results-oriented recommendations and provide excellent analysis in English, French or Spanish. We have developed relationships with top-notch facilities and highly experienced partners providing trusted recruitment and translation services.
_________
We focus on ensuring innovation in your products and services by conducting:
- Exploratory research (identifying new insight)
- Market positioning research
- Concept tests for new offers
- Product development research
- Sensory research
- Commercial and sale space research
- Client research
Learn about our recommended methods in: - Developing green brands
- Placing products at the center of your strategy
- Optimizing commercial space
- Innovative packaging
- Detecting new insights
- Listening to employees
- Understanding clients' needs and desires through online research
_________
We fund our own in-house study once or twice a year. Learn more about this year's study: All about organic products
|
|
|
|
Blog 
