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 Ethical consumption
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Lb Qualitative Research promotes responsible marketing for ethical and sensorial consumption.
New ethical consumption methods are emerging as a general trend that can no longer be ignored.
It is key to understand the underlying reasons for consumers changing their habits, in order to adapt marketing offers appropriately. Ethical consumption is connected to fair trade, organics goods as well as sustainable energies : consumers want to get involved in global actions for society and for the planet. Knowledge on ethical consumption is now essential and we deeply wish to become experts on the matter. _________
 We help boost your product's positioning by reconnecting with the core values of your brand. Because of the centrality of consumer perceptions, we assess consumer's perception of your brand's green/sustainable development qualities, so that future marketing decisions may be adjusted as needed.
Our sustainable development partners are experts in the field. Learn more about our green methods and commitment to sustainable development.
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 We infuse our missions with this central notion of ethical consumption, and thus support groups such as Clowns Sans Frontières, a group supporting entertainment artists that is dedicated to children in war zones, bringing them hope and joy through circus performances and teachings.
We donate a percentage of our profits from each project to this NGO. Our donations have namely helped support a program in Myanmar (Burma).
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