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 Sensorial
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The sensorial approach is at the heart of our practice. Lb Qualitative Research can help you develop or improve your products with our expertise in wide-ranging qualitative research. For years, we have collaborated closely with various marketing and R&D teams on products' sensorial characteristics. Our experts have a strong chemical engineering background centered on products, ensuring high-quality marketing and R&D.
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• Lb Product Designer: Product conception with creativity, project work, stimuli and graphic artists. This approach can be applied at the very first stage of your product development process!
• Lb Product Filter: Adjust your product's positioning by identifying and adapting a relevant formula to your existing concept.
• Lb Product FineTuner: Develop competitive products and fine-tune existing formulas so that they comply with current legislation. • Learn more about our Sensorial approach.
• Learn about our sensorial workshops and shows.
_________ We participated in the "Sensoriel" association meeting on November 15, 2009. See our presentation.
_________ Lb Qualitative Research founder Laure Boisier also:
• Moderates tea-tasting sessions at the Tea School of France's leading tea production company and tea shop, the Palais des Thes, in collaboration with Tea School director Carine Baudry of Camelia. • Moderates qualitative research workshops for the Master's program in perception metrology at Claude Bernard University in Lyon, managed by Agnès Giboreau of the Paul Bocuse institute.
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