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 Innovation
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Lb Qualitative Research, institute for a responsible and sensorial consumption, is a major player in a building process of your innovation.
_________ We recognize two types of innovations : • Breakthrough innovation, that deeply modifies the conditions of utilisation of your products by your clients, and it often goes with the major technological breakthroughs
• Incremental innovations, that bring more modern but continual improvements of your existing products. Those innovations do not revolutionize radically neither your brand’s dynamics nor your final consumers behaviour but they bring a sustainable development of your activity.
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The innovation is an essential lever of a long term growth of the brands and its products, and we give you a helping hand in this important step. We help your teams to formalize their ideas, to confront with consumers and learn how to realise the projects until the product or service launching.
To approve your innovations we are able, with your assistance, to evaluate its differentiation and its coherence compared with strategic choices that lead your brand. We encourage you to be ambitious in creation of your innovations, as they can be a key factor of your success. _________
In Lb Qualitative research we also constantly try to improve our activity and we search innovative techniques and methods to be able to meet your needs. In this crisis time we created our Quali Low Cost offer : Quali Low Cost
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