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 Sensoriel
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The sensorial approaches are one of our core values. We have worked a lot with various marketing and R&D teams on the sensorial characteristics of the products. If you want to develop or improve your products our company can offer you its expertise – qualitative research using different approaches. Thanks to chemical engineering education and product-centred dimension of professional experience we will be able to meet easily the constraints of marketing and R&D.
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• Lb Product Designer : A unique approach based on a mix of creativity, massive use of stimuli, projective techniques & interactions with a rough man. This approach can be used at the very first stage of your product development process!
• Lb Product Filter : An approach helping you to adjust your product to your positioning (finding a relevant formula in accordance to your concept, adapting your current formula to an existing concept)!
• Lb Product FineTuner : An approach allowing you to develop competitive products or to readjust existing formulas in regards of legislation • A more detailed presentation of our offers in Sensorial Research can be consulted here : Lb Quali Sensoriel
• You can see also our offer concerning sensorial events: Lb Evénements Sensoriels
_________ We will participate in the meeting of the Association “Le Sensoriel “on the 15th of November 2009 You can see the presentation of the meeting here : Le Sensolier on 15th of October
_________ Additional activities of Laure Boisier for Lb Qualitative Research are :
• Moderation of tea-tasting sessions in “ Ecole du Thé” for the “Palais des thés” , in collaboration with Carine Baudry from Camelia company and a Director in École du Thé. • Moderation of training sessions on qualitative research methodologies for Professionnal Master in Perception Methodologies programme (Université Claude Bernard - Lyon I), managed by Ms Agnès Giboreau, Institut Paul Bocusepour
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