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Here are the latest developments on Lb Qualitative Research, an ethical and sensorial consumption institute conducting qualitative research in French and global markets.

In June 2009, we participated in a conference on bringing sensorial approaches to marketing organized by ADETEM – The French Professional Network for Marketers. Learn more here.

In June 2009, we participated in Marketing Week Live at London's Insight Show. 

During Insight Show, we ran a conference with Le Petit Marseillais on mosaic methods. See our presentation here: Mosaic Methods.

To learn more, visit:
- One-year anniversary at Insight Show
- Access Europe at Insight Show
- Gaining access to big brands at Insight Show

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We fund our own in-house study once a year. In 2009, we looked into how organic products are perceived in France.Once a year we realize a self-financed research.

We have completed the exploratory interview phase of our research and results will soon be availbel on our website.  Our research was supported by several small producers of organic products:
- Belle et Bio
- Aroma-Zone
- Filabio

Lb Qualitative Research attended SEMO 2008, a major marketing show. See our report on our first big step in the world of marketing research.

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