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 News
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Lb Qualitative Research, Institute specialized in responsible consumption and sensory, realizes the qualitative research in France as well as on the international markets. In this section you can find the information on our recent activities.
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Tuesday, 06 October 2009 09:27 |
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There are no translations available.
Nous avions lancée il y a quelques semaines un travail exploratoire sur le Thé et les Emotions avec Carine Baudry, expert dégustateur et directrice de l’Ecole du Thé.
Ce travail exploratoire avait pour but de comprendre la relation entre les consommateurs et leurs thés, et de, pourquoi pas, créer une nouvelle classification des thés. Nous présenterons ce travail à l'occasion de la 7ème journée du Sensolier qui a pour thème : Emotions, sentiments, humeurs... Du rôle de l'affectif dans la sensorialité ? Vous pouvez consulter notre post sur notre blog : Lb Qualitative Research présente son travail exploratoire sur le Thé et les Emotions |
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Sunday, 27 September 2009 08:50 |
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 At the moment we cooperate with EO2 to understand the possibilities of development of wood granules as a new form of renewable energy. The EO2 Web site : Wood granules |
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Sunday, 27 September 2009 08:49 |
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Once a year we realize a self-financed research. In 2009 our choice was to investigate the perception of organic products in France. Here you can find more detailed information on this research : Insights on Organics
We already finished the “explorative interviews” phase of the research and the results will be soon available for all interested journalists. In the realization of the research we have a support from several partners – all of them are small producers of organic products :
- Belle et Bio
- Aroma-Zone
- Filabio
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Sunday, 27 September 2009 08:49 |
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On the 11th June 2009 we participated in a conference organized by ADETEM – The French Professional Network for Marketers. The topic of the conference is “How to bring back the sense to marketing function in a company”. You can see the summary of this conference here.
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Sunday, 27 September 2009 08:48 |
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Blog 
During the Insight Show we are going to run a conference, together with the brand Le petit Marseillais, on mosaic methodologies. You can consult our presentation here :Mosaic Methodologies
